Client Needs:

The client sought a brand identity that seamlessly integrated with their existing company while emphasizing their mission—simplifying complex business processes through technology-driven solutions. They needed a visual identity that conveyed clarity, precision, and innovation without straying from their established brand presence.​

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Design Goal & Impact:

The InnVision logo was developed to align with the client’s current brand color palette, ensuring consistency across all company divisions. The circular elements symbolize continuous improvement and transformation, while the central eye conveys vision, clarity, and insight—key principles of the company’s approach to problem-solving.

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Key Features:​

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• Consistent Brand Integration – Maintains the company’s original color palette for brand recognition.

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• Symbolic Representation – Circular elements reinforce the brand's mission of simplifying complexity.

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• Professional Yet Modern Aesthetic – Balancing trust and innovation to resonate with both clients and stakeholders.​

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This identity successfully positioned InnVision as a forward-thinking solution provider, creating a cohesive and impactful extension of their existing brand